AJ group
Sports engagement


Since the start, sports have been a natural part of AJ Products’ marketing communications. Using sponsorship to communicate is a strong way to build our brand and, at the same time, contribute to the development of sports. The reason for selecting team sports as our main sponsorship area is that it reaches out to bigger groups in all levels of society, culture and religion. We normally sponsor international events as we are present in 19 countries throughout Europe.