Long and successful sponsorship

Our passion for helping people perform to the best of their ability is also evident in our long history as a sport sponsor. Over the years we have supported many famous individual athletes as well as team sports and major sporting events.



Our relationship with IIHF Ice Hockey World Championship is special. We have supported the event every year since 1989. If you plan to watch any games from this year's tournament, you will see the AJ logo many times. We choose to be on the referees’ shirts because, just like us and our products, they make a big difference – without stealing the limelight!